Privacy Policy

Last updated: July 18, 2026

1. Overview

This Privacy Policy explains how liken collects, uses, and shares information when you use our website and styling features.

2. Information we collect

Account details from sign-in providers (such as name, email, and profile image).
Styling preferences you set (gender preference, style, color mood, country).
Photos you upload for color analysis or virtual try-on.
Usage data such as looks generated, product suggestions, and try-on counts.
Payment and subscription status processed by our payment provider.

3. How we use information

To provide color analysis, outfit suggestions, product recommendations, and try-on previews.
To manage accounts, Premium access, and usage limits.
To improve reliability, safety, and product quality.
To communicate important service or billing updates when needed.

4. AI processing notice

Uploaded photos and related inputs may be processed by AI providers to generate styling results. AI outputs are approximate and not a guarantee of perfect color matching or try-on accuracy. See our Terms of Service for subscription and AI result policies.

5. Sharing

We share data with service providers only as needed to run liken, including authentication, hosting, payments, AI generation, and product search. We do not sell your personal information.

6. Retention

We keep account and usage information while your account is active and as needed for billing, security, and legal obligations. Session photos used for styling may be processed temporarily to deliver results.

7. Security

We use reasonable technical and organizational measures to protect information. No method of transmission or storage is completely secure, so please use a strong account provider and avoid uploading sensitive images you would not want processed.

8. Your choices

You may update profile preferences in the app. Depending on your region, you may have rights to access, correct, or delete personal data. Contact us through the channels listed on likento make a request.

9. Children

liken is not directed to children under 13 (or the minimum age required in your country). Do not use the service if you are below that age.

10. Changes

We may update this Privacy Policy periodically. The "Last updated" date shows the latest revision. Continued use means you accept the updated policy.